L’Oréal Academy
2024-2025
From Training Hub to Brand Experience
The design of the L’Oréal Academy in Bucharest reflects the dual essence of the brand: rooted in French heritage, yet continually pushing forward through innovation. The space was envisioned as both a training hub and a brand statement, where every detail communicates L’Oréal’s commitment to excellence, creativity, and the future of beauty.
Year: 2024-2025
Client: L’Oreal
Location: Bucharest, Romania
Built area: 200 sqm
Design Team: Adriana Andrei, Dan Popa
A project for: Allspace Interiors / O divizie a Workspace Studio
Foto & Video: Sabin Prodan, Andrei Popica
A restrained architectural framework anchors the project, defined by clean lines and a refined, neutral palette.
Within this backdrop, curated materials—stone, wood, glass, and brushed metals—convey sophistication while providing a tactile, human scale. Strategic accents punctuate the environment with energy and vibrancy, echoing the dynamism of L’Oréal’s product lines and its culture of reinvention.
The spatial experience balances elegance with performance.
Flexible layouts accommodate a range of functions, from hands-on workshops and product showcases to seminars and events. Lighting, both natural and integrated, is orchestrated to highlight activity areas while maintaining a sense of warmth and approachability.
The result is an environment that embodies the essence of L’Oréal: sophisticated yet dynamic, rooted in tradition yet shaped by innovation. The Academy becomes more than a training space — it is a destination that inspires, elevates, and connects professionals to the future of beauty.
